• Privacy policy

Privacy policy

Last updated: 25 June 2026

DNA ("we", "us", or "our") operates the online store at wear-dna.com (the "Site") and related services. This Privacy Policy explains how we collect, use, and protect your personal information when you visit or make a purchase from us. Our store is hosted on Shopify Inc., which provides the e-commerce platform that allows us to sell our products to you.

1. Information We Collect

  • Information you provide: name, billing and shipping address, email address, phone number, and order details when you create an account, place an order, or contact us.
  • Payment information: processed securely by Shopify and our payment providers. We do not store full card numbers on our servers.
  • Automatically collected: device, browser, IP address, and browsing activity collected via cookies and similar technologies (including Shopify analytics) to operate and improve the Site.

2. How We Use Your Information

We use your information to: process and fulfill orders; communicate with you about orders, support requests, and (with consent) promotions; prevent fraud; and improve our products and shopping experience.

3. Sharing Your Information

We share information with service providers who help us operate the store, including Shopify (hosting, checkout, analytics), payment processors, and shipping/delivery partners. We may also disclose information where required by applicable law. We do not sell your personal information.

4. Cookies

We use cookies to keep your cart, remember preferences, and analyze traffic. You can control cookies through your browser settings; disabling them may affect some Site features.

5. Data Retention

We retain your information for as long as needed to fulfill the purposes described here, including legal, accounting, or reporting obligations.

6. Your Rights

Subject to applicable law, you may request access to, correction of, or deletion of your personal data. To exercise these rights, contact us at support@wear-dna.com.

7. Security

We use industry-standard measures, and rely on Shopify's secure (PCI-compliant) infrastructure, to protect your information. No method of transmission over the internet is 100% secure.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Changes take effect when posted on this page with a revised "Last updated" date.

9. Contact Us

Questions about this policy or your data? Email us at support@wear-dna.com or DM us on Instagram @dna.egypt.